Demo Store News

Coming soon! SEMA is offering a series of Google Webinars, tailored to the automotive aftermarket. The webinars are FREE to SEMA members and only $29 each to non-members. My guess, they are easily worth 3-times that in the content they will cover. It's all about making your business grow, using the Internet plus Google tools and know-how.

Webinar: Google Series: Using Google Analytics
Aug 4 2011 10:00am - 11:00am PST

You’re investing a lot of time and resources into your online marketing efforts. You’ve got landing pages, key words, videos, social networking, online ads. But at the end of the day, are you hitting your goals? How much of your efforts are translating into conversions and ultimately sales? Are you using the best possible data?

Presentation by Google staffer, Courtney Khademi
More Information here.
 

Webinar: Google Series: Using YouTube to Sell Parts & Accessories
Aug 18 2011 10:00am - 11:00am PST

Video can be a powerful marketing and sales tool for businesses of every size. YouTube is a forum for people to connect, inform, and inspire others, and acts as a distribution platform for original content creators and advertisers large and small.

Presentation by YouTube expert, William Ponkowski
More information here.
 

Webinar: Google Series: Understanding Your Customers
Sep 1 2011 10:00am - 11:00am PST

Gone are the days of developing a marketing message and hoping it will engage your customers. In this digital age, you can measure interest and fine tune your strategy quickly to make sure you are hitting your target. Join the SEMA Education Institute (SEI) and Google staffer Linda Boudiab, on Thursday, September 1, at 10:00 a.m. (Pacific), as we learn about Google Insights for Search and Global Market Finder. These two tools can help you understand when and how your users find information about you on Google. We'll talk about ways you can understand regional and global interest in your particular segment of the automotive aftermarket. We'll also show you how to monitor online trends----to keep you informed of web interest for your business or products.

Presentation by Google staffer Linda Boudiab
More information here.

It's easy to register: SEMA Members Here.  For Non-Members, simply go to one of the information links above.

So check out the information today.  It will definitely be worth your time!

You can reach thousands of potential customers looking for a place to buy parts, in real time. It’s easy when you market your store on the Internet.

It doesn’t matter if you sell online or not. And you should do it even if you don’t have a website. I’m really excited about this because the number of Internet shoppers (not people buying online, people looking for a store) is growing each day. They’re using their computers and their phones to search for stores. And here’s an amazing fact from ATT: 43% of local mobile searchers actually walked through the door of a store! Compare that to any advertising you’re paying for, let alone something that can be free.

Try this challenge: go to Google, type in some products you sell and your city and state, or ZIP code (don’t type your store name yet). See what shows up. Is your store at the top of the results? Is it even listed?

Google Places

If not here’s one way to fix that. Go to Google Places and click on “Get Your Business Found on Google” to set up a free account. Just enter your address, hours, and everything else Google needs. You’re on your way!

Free Information on Internet Marketing

Here’s a quick way to learn more about Internet marketing. SEMA offers a free download of a webinar called “Local Search - Free & Low-Cost Strategies to Get New Customers from the Web” which you can download here.

If You Don’t Have a Website…

Finally, if you don’t have a website or you’re not happy with the one you have, I’d like you to look at DCi's new 'eStore Local' service. When shoppers are looking for your store, it’s just expected today that you should have a website, just like you have a phone number or parking lot.

Our eStore Local service is a low-cost way to have a professionally designed site to promote your store and your brands. It doesn’t have any complex online selling or a shopping carts but it does come with complete, detailed product information on thousands of parts and it helps market your store online. And down the road if you want to actually sell online, it’s a great first step.

If you'd like more information on a turnkey solution to market your store locally, or even if you just have questions about marketing your store on the Internet, send me an email or visit eStore Local.